Glossier Wowder Review and Swatches
I have been completely engrossed with Glossier recently. Every Youtube video I’ve watched for the past two weeks have been Glossier hauls, reviews or tutorials. And then when Glossier launched their Wowder (C$27), social media went crazy for it. Everyone’s saying that it’s the best powder that doesn’t look like a powder. With that being said, does it live up to it’s hype? Keep on reading to find out.
Glossier Wowder comes in a sturdy plastic tub a little smaller than the palm of my hand. It is not very tall, so very little product comes in it. Seeing how the infamous Laura Mercier Translucent Setting powder is C$47 for 1oz of product, while the Glossier Wowder is C$27 while only having 0.25oz actually makes the Glossier Wowder cost C$108 per oz, which is double the price of the Laura Mercier Translucent setting powder per ounce.
There is a mesh that helps you pick up a fairly good amount of product with a powder brush. This mesh is very helpful and makes Wowder much more travel-friendly than most loose powders. The bad thing about the mesh though is that it might prevent you from picking up any more product though once you’re down to the bottom. I’m not sure though since I haven’t used everything up yet. Only time will tell!
The Glossier Wowder claims to mattify and blur the appearance of pores while still making your skin look like skin. It also won’t be chalky and it won’t settle into fine lines.
This powder definitely mattifies without making the skin look powdery or caked on, which is something I really appreciate. And since it is coloured, it won’t make your skin look chalky. The light coverage also helps cover up the most minor redness, but won’t be reliable if you want to cover up any imperfections. This is fine though, since the Wowder does not claim to have any coverage. In addition to the slight coverage, there is also some shimmer which does not appear at all once it is on the skin. It does, however, help the powder appear less matte and more natural. Since there is barely any coverage, yet looks so natural on the skin, I like using it on top of concealer on days where my skin looks more clear.
The Glossier Wowder also has similar pore blurring effects to primers or powders that have silica in them, like the Urban Decay Velvetizer (that I reviewed last week here). This is not a surprise, seeing how the second most prominent ingredient in the Wowder is silica. As you can see in the comparison photos below, the first photo of my skin without Wowder applied has more visible pores in comparison to the second photo of Wowder applied.
As for fine lines, when I compare the Laura Mercier Powder to the Glossier Wowder, the glossier powder does hide fine lines better than it’s counterpart. Nevertheless, the powder does catch onto dry flakes and emphasizes dry areas of your face, so make sure you moisturize well before you use this.
Unfortunately, this is the area where the Wowder lacks. The mattifying properties of this powder are not nearly as impressive as my beloved Laura Mercier Translucent setting powder. Usually, I will remain mattified for 4 hours before oils start peeking through, but with this powder, my skin only remained matte for 3 hours before it became oily. Often times, to extend the wear of the Laura Mercier setting powder, I use the baking technique on my T-Zone (forehead, nose and chin). But I cannot do that with the Wowder, because the mesh packaging prevents the user to dip a beauty blender or sponge in it, so it is also limited in that way in its oil controlling properties.
Is this product worth it? I would say absolutely not. It is a great, natural looking setting powder, but it is extremely overpriced for what it is. While the natural look that it gives is very nice, it does not make enough of a difference to be worth C$108 per 1oz. At C$27 for every 0.25oz, this powder should make my skin look absolutely flawless and keep it looking that way for the whole day. I was curious to see how the darker coloured powders would look as a bronzer/contour, but with this price point, I would not purchase another one.
What do you think about the Wowder? Is it worth it?