Oily skin dreams? Urban Decay Velvetizer Review
Firstly, I am incredibly unimpressed with the packaging that Urban Decay chose for this product. My experience with Urban Decay has always been a relatively good and their products have always had decent packaging. With that being said, WHAT WAS URBAN DECAY THINKING when they put a powder that is supposed to be dispensed as a mixing medium, in a jar with a velvet exterior. There has not even been one time where I used this product and either got powder all over my shirt, or on the floor, or on the outside rim of the jar. I am so confused about this packaging that I am starting to think that maybe I am using the product wrong, or there is a catch that I was not aware of. If there is, please let me know.
…Phew, now with that out of the way, let’s talk about the product itself, shall we?
Before we look at the Urban Decay Velvetizer (C$42) compared to a cheaper alternative, we’ll go through what you can expect from the product if you buy it. According to the brand, the Velvetizer will:
- Give your foundation a velvety feel
- Add coverage and provide a matte finish
- Give an airbrushed finish
The first thing I noticed when I tried out the product is how finely milled and velvety soft the powder feels. This is due to the high concentration of silica in the product. This explains things, because silica in cosmetics acts as an agent to improve the spreadability. It also helps absorb oil and sweat, helps makeup adhere to the face better, and it helps thicken creams or lotions. It’s also the main ingredient in numerous Korean brand setting powders (more on that later). In other words, silica is the key ingredient here that helps the Velvetizer fulfill the three claims seen above, making this product unique on the Western market.
When the Urban Decay Velvetizer is mixed into foundation, it makes it oxidize slightly, making the foundation/BB cream slightly darker than it would usually be. Unlike what Urban Decay claimed, I noticed that when I mixed this product into my face products, the final concoction ends up being lighter coverage. This makes sense, because you’re essentially “thinning” out the product with translucent pigment even though it is getting thicker in consistency. Another important point to note is that since the Velvetizer is thickening the foundation/bb cream you are using, you will need to use more of the foundation in order to achieve the same amount of coverage you would have initially gotten from using the base product alone.
Nevertheless, this powder is fantastic for giving the airbrushed look because it evens out the look of bumps on the skin, and blurs out the pores. The finish that this product gives is amazing, and I would recommend you test this on the back of your hand next time you step into a sephora just to experience it yourself.
Dupes – Cheaper alternatives
As soon as I swatched the Urban Decay Velvetizer in store, it immediately reminded me of Korean loose setting powders. Now before you roll your eyes at me and skip ahead in this post because of the limited availability of Korean powders where you live, I ask you to hear me out. The money you save may be worth the hassle. Today, I’m comparing the Velvetizer to the Aritaum Pore Master Sebum Control powder, but the majority of the loose powders in the Korean market contain silica as one of the primary ingredients. Examples of these powders would be the Etude House Zero Sebum Drying Powder, the Innisfree No Sebum Mineral Powder, and the Aritaum Pore Master Sebum Control. The tables below outline the similarities and differences between the Velvetizer and the Aritaum Pore Master Sebum Control.
|Urban Decay Velvetizer||Aritaum Pore Master Sebum Control|
- Both powders are not ideal for oil control (Oil peeked through after 5 hours)
- Both will eat up the foundation you are using, so you will need to pump out more.
- Lessens the coverage of the foundation
Overall, I recommend the Korean setting powders because they do just as good of a job at mattifying, while smoothing out the appearance of pores when used as a setting powder. If you are very oily like I am, I would not depend on products like these to extend the wear of the foundation.
Nevertheless, I applaud Urban Decay for bringing in the idea of mixing powder with liquid to change the overall finish of the foundation; however, I think that it is not worth spending so much money on it when there are better alternatives in the korean market.
Have you tried the Velvetizer before? What did you think of it?